Occupy Christmas

A wise colleague told me earlier this year that we must "decry the rampant materialism" that has led to individualism.

The local TV news last night reported that there are 39 days until Christmas, then warned those us who have not commenced Christmas shopping that we had better start now. They also reported that residents of my state (Western Australia) are expected to spend $5 billion this Christmas (based on this report by the Australian Retailers Association). While I don't begrudge local retailers and producers a living, I do wonder how many Christmas gifts, decorations, cards and other purchases will end up in the bin long before next Christmas rolls around.

In 2012, Saturday November 24th is Buy Nothing Day. I first heard about BND via Adbusters magazine, which I used to read in Borders on Oxford Street. (Appropriately, I never purchased it.) BND is a protest against consumerism. It will be nearly impossible for most people reading this blog to buy nothing for one day because most of us are continuously paying things like rent, mortgage, insurance, utilities, education fees, phone bills and so on. However, it is possible to plan your day so you are not buying any food, drinks, fuel or "stuff" on BND.

A variation on BND is Occupy Christmas. This movement encourages us to purchase locally produced goods from independent retailers. Visit design markets, small independent stores and farmers markets and you won't be disappointed.

Will you give Buy Nothing Day or Occupy Christmas a go? I've found that participating in Buy Nothing New Month is still having a positive influence on my purchasing patterns.

I leave you with the words of the "world's poorest president", Jose Mujica of Uruguay, who decries the model of consumption in rich countries. He is interviewed in yesterday's BBC News Magazine:

"I'm called 'the poorest president', but I don't feel poor. Poor people are those who only work to try to keep an expensive lifestyle, and always want more and more. This is a matter of freedom. If you don't have many possessions then you don't need to work all your life like a slave to sustain them, and therefore you have more time for yourself. I may appear to be an eccentric old man... But this is a free choice."

What I buy at the supermarket & how I "Shop Ethical!"

I'm a strong proponent of voting with my wallet. This is a general post about how I do that at the supermarket. There are many product categories available at supermarkets, each deserving of its own post (or series of posts) that I'll cover in future. These include food, toiletries and cosmetics, cleaning products, pharmaceuticals, clothing and textiles, and more.

I feel the two big supermarket chains in Australia have a real duopoly. (Gosh! I just googled it and Maggie Beer agrees in this article published online 30 minutes ago.) The "big two" lure us in with loyalty programs, loss leaders and discount fuel offers. They're big pushers of tobacco, alcohol and gambling. I try to shop at independent supermarkets, farmers markets, greengrocers, butchers and other independent retailers. When I do shop at the "fresh food people" or "down, down, prices are down" I'm careful to choose brands and products that I want to encourage them to stock more - local, Australian owned, organic and fair trade products. These products are usually found on the bottom or top shelf or inexplicably (in the case of organic hot chocolate and instant coffee), the "health food" aisle.

Making choices at the supermarket can be overwhelming. Packaged products are covered with all sorts of misleading labels trying to convince us of their health or environmental benefits. Marshmallows are "99% fat free"! Likewise, many "natural" products are neither healthy for us nor the environment. Many iconic Australian brands, like Vegemite and Tim Tams, are no longer Australian-owned. You may be boycotting Nestlé but not realise that they own Connoisseur ice cream (I can attest to this; the logo is very subtle).

One tool to assist supermarket decision-making is the Shop Ethical! app or its hardware form, the Guide to Ethical Supermarket Shopping book. I used the book before I had a smartphone but I find the app more convenient. I also get less weird stares from fellow shoppers. The app allows you to search for products via brand name or category. For each product, it offers information such as ownership, number of Australian employees, any boycotts, scores on various ethical shopping profiles, environmental pros and cons, treatment of employees and other ethical considerations. For each product, there is also an overall recommendation and you can quickly scroll through these for each product category. You can "favourite" products for quick reference.

I do not blindly follow the recommendations in the guide (eg sometimes I buy Green & Black organic cocoa, even though it is owned by Cadbury) but in most cases I agree with the recommendations and it makes my supermarket shopping much easier. If you don't follow the overall recommendations of the guide, there is enough information (and hyperlinks) to assist you in making your own decision about individual products.

Further reading:

Ethical Consumer Guide - the not for profit organisation responsible for the Shop Ethical! app
Dick Smith's Magazine of Forbidden Ideas "Censored by the Murdoch Press!"
Ausbuy, Australian Owned and Australian Made
Fair Trade Association, Australia and New Zealand
Australian Made, Australian Grown
Choice magazine's survey on country of origin labelling


This blog post is purely based on my opinion. I do not have any financial stakes in any of the companies or brands recommended and I am not affiliated with them, other than being a consumer.